How to Create Your Mission Statement or Message

Posted on 26 August, 2017 by Fadwa A.Soliman in Branding

A mission statement is simply a short sentence or two that clearly defines what you do and why you do it.

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

Google’s mission is to organize the world’s information and make it universally accessible and useful.

What do these statements all have in common?

They tend to focus on the ‘why’ and then the ‘how’ instead of the ‘what’.


You need to have a real promise that people can get behind, something much more exciting and you have something far more marketable.

So spend some time reflecting on your own brand and your own business. Why did you start that business? What is it that you find so exciting about it? How can you inspire others to feel the same way you do?

Use this to create your one or two sentence mission statement and from there you’ll be able to start coming up with the other aspects of your brand.